Hello there

I'm Alex, applying systems thinking to Fortune 500 design challenges

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Experiences

Most UX designers stumble into the field by accident. I engineered my way here deliberately.
After spending years designing spacecraft telemetry systems where failure literally wasn't an option, I discovered something fascinating: the same zero-failure thinking that keeps rockets in orbit also transforms how millions of people interact with financial technology.
Today, I apply aerospace-grade precision to enterprise UX challenges, helping Fortune 500 companies turn complex technical systems into intuitive experiences that drive measurable business results.

2020-Present

Founder & Principal AI/UX Consultant

Built AI-enhanced UX practice serving enterprise clients. Delivered dramatic revenue growth for e-commerce and operational cost reductions for telecom through intelligent design and workflow optimization.

At InflectionFlow

Apr 2023-Feb 2024

Senior UX/UI Designer (Contract)

Led multi-brand design system migration for 15 teams. Reduced design debt 60% and accelerated development cycles 25% across Bell, Virgin, and Lucky brands.

At Bell Canada

May 2022-Jan 2023

Senior Product Designer (Contract)

Defined complete UX strategy for wealth management dashboard handling $2.3B+ in client assets. Built ML-driven portfolio interface earning unanimous stakeholder approval.

At IBM × RBC Wealth Management

Mar 2019-Oct 2020

Senior UX Designer

Designed first in-app paper-to-electronic statements switch for millions of Canadians. Revamped mobile trading flows and created universal 2-factor authentication UX.

At TD Canada Trust

Nov 2016-Nov 2017

UX/UI Designer

Delivered wealth dashboard and e-Statements projects. Optimized payee search to reduce branch and call-center traffic while improving user satisfaction.

At BMO Financial Group

Aug 2015-Nov 2016

Director of Design

Led four-designer team scaling crypto wallet from 5K to 720K monthly users through streamlined onboarding and user-centered design improvements.

At Decentral/Jaxx Wallet

Testimonials

In the fast-paced startup environment, Alex thrived where many designers struggle. His ability to iterate quickly while maintaining a clear vision helped us navigate uncertainty and rapidly evolving requirements. The product experience he created became central to our acquisition. Alex doesn't just design interfaces—he designs business value.

Alex stands apart in his ability to connect design decisions directly to business outcomes. The redesign he led for our mobile platform didn't just improve aesthetics—it delivered measurable results, increasing conversion rates by 28% and significantly reducing customer support inquiries. His work consistently demonstrates that great design is a powerful business driver.

Alex redesigned our mobile banking flows to serve millions of Canadians. His approach to the paper-to-electronic statements switch saved the company significant operational costs while improving user experience. He thinks strategically about both user needs and business impact.

Prices & Awards

60%
Design Debt Reduction

Bell Canada multi-brand system

25M+
Users Served

Across enterprise products

18%
Velocity Increase

Development team acceleration